Dedicated CD/Copy in support of Meta Reality Labs on meta.com. Oversees the development of vibrant e-commerce web pages that tell the story of mixed reality and wearables. Responsible for maintaining the Meta brand voice across their groundbreaking product suite. Also oversees CRM efforts to drive awareness and consideration.
To support the introduction of the Meta Quest 3 and the Meta Quest 3S, the challenge was conveying mixed reality — educating on the evolution from fully immersive VR to digital objects in your physical space. meta.com/quest
Smart glasses signal a new era of wearable tech, but people need to imagine how Ray-Ban Meta fits into their day-to-day lives. To this end, pages are infused with inspiration and education, making meta.com/smart-glasses the destination for purchase.
Most shoppers are on mobile devices, so designing and writing mobile-first is critical.