Delivering on a vision to transform AT&T retail as it evolves into an experiential entertainment hub, this first-of-it’s-kind 4D pop-up let fans become Batman. FWA Award. Gold Clio. Gold LA Addy. Silver National Addy. Bronze at the international Epica Awards. Developed by The Collective (TBWA\Integer) in collaboration with MediaMonks.
Resounding acclaim for The Batman Experience, Powered by AT&T. Hosted at the future home of the Comic-Con Museum.
Led the team in bringing to life a VR skydive over Gotham City, an immersive punching bag room and Batcave gaming lounge. We also created impeccable branding including logo marks, museum signage and large-scale retail signage for local stores. All built on a clear strategy that introduces AT&T as the power behind the way you play. #SDCC2019 #BatmanExperience
Five days. 20K Batman fans. 500M impressions.